As mentioned above, Off-page optimization aims to improve its ranking on the SERPs, without touching any internal elements.
The goal is to increase awareness of your website by getting quality backlinks.
Indeed, if you get quality backlinks:
- Your site automatically benefits from the notoriety of the sites from which they come,
- It’s positioning on the SERPs improves naturally,
- You gain visibility, both on search engine results pages and on social media,
- Your site generates more traffic, which will increase your conversion rate …
In short, your chances of boosting your turnover are high.
